DIANA’S THRILLING EXPERIENCE AT THE G.B.S. BEAUTY PARLOURS.

Waikato Times, Volume 119, Issue 19889, 19 May 1936, Page 5

DIANA’S THRILLING EXPERIENCE AT THE G.B.S. BEAUTY PARLOURS.

A “PERM” WITHOUT PAIN. Next to a dentist's chair I loathe a permanent waving machine. Not that I’ve ever been burnt or anything—it’s just the helpless feeling of being strung up by the hair, and the gloomy conviction that a fire, earthquake or Act of God is sure to happen while I’m being “done.” That is why I wended along to the GBS Beauty Parlours last week to be “permed” with the new Supaperm method. The joy of the whole thing is that there isn’t any machine —just .little -cliplike things called “cassettes” that sit all over one’s head like the good old curl-rags. The heat that produces the perm generates from the inside and (mark this well) it is absolutely impossible for it to rise above a certain temperature. So that rules out all possibility of being burnt or even over-warmed.

Moreover, the winding doesn’t take nearly as long as in the old method, so there’s no need to prepare for a fast before you get “Supapermed.” Tight little curies, that really stay curled up are produced by a method of winding called “croquignole” (they start winding from the ends instead of from the roots), but the spiral method can just as easily be done. Which ever -way one has it, the result is thoroughly satisfying. I had seen several heads of hair that had been Supapermed, and just couldn’t wait any longer for mine. The waves are soft and natural, no hint of hardness -or frizziness, and the curls are nice and loose like the ones my favourite film star has in the bit where the hero runs his fingers through her shining locks. And nothing on earth will make them come out (the curls, I mean).

One can brush them, hold them under the shower, cram them under a skull-cap, it makes no difference. Naturally, I wanted to know why I hadn’t heard of the thing before, and I found out that although widely used overseas it has only just been introduced into New Zealand and in Hamilton at the GBS, so ring early to make sure of an oppointment.—DlANA.