GROUP TRAVEL TOURS
ADOPTION IN NEW ZEALAND. NORTH ISLAND ITINERARY. A logical development of our increased leisure is a corresponding increase in travel facilities. With this has come a new conception of travel. No longer can this be regarded as the privilege of the idle or the well-to-do. Large scale organisation has done for travel what it has done for industry. It has cheapened holidays to an extent undreamed of a few years ago. The Physical Welfare and Recreation Branch, in conjunction with the Tourist Department, is sponsoring a non-profit-making tour from January 22 to January 29, proceeding via Wanganui River, Mt Egmont, Waitomo Caves, and National Park, and embracing a •750-mile bus tour, for £7. This will be the first shot in an intensive group travel campaign in the North Island, following on the successful initiation of Group Travel principles in the South Island over the last year. These new principles, which have been applied so successfully in other countries, envisage a tour, not as a mercenary sight-seeing trip, but as a social and recreative adventure, conducted by officers skilled in recreative organisation, and enlivened by personal contacts en route. This first tour embraces a very interesting circuit of North Island attractions, and any people or organisations who consider participating in this venture may obtain all information from the Physical Welfare Branch. Brandon House, Wellington.
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Wairarapa Times-Age, 23 December 1939, Page 7
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226GROUP TRAVEL TOURS Wairarapa Times-Age, 23 December 1939, Page 7
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