What's our name?

Waimarino Bulletin, Volume 6, Issue 231, 16 February 1988, Page 1

What's our name?

Question: What should we call the Ruapehu region? If you can think of a new tourist name for the Waimarino region, there could be a dinner for two at The Chateau in it for you. The Hamlet developers are looking for a catchy name they can promote. They like "Ruapehu" but feel it's too closely linked to the mountain. And while "Waimarino" is the proper name, it isn't catchy or commercial enough. So it's a case of coming up with something new. Hamlet developer Mr Harvey Bell is offering dinner for two at The Chateau to the person who comes up with something suitable. Suggestions must be put in writing and taken or mailed to: New Name Contest, Waimarino Bulletin, PO Box 122,

Ohakune. Mr Bell says what his company is looking for is a generic name that encapsulates the uniqueness, the geographical distinction and the natural resources of the district. They want a name they can use in brochures and even on television as marketing of The Hamlet takes place. An enormous budget has been set down for the marketing job because of the need to sell not just the resort but also the region. The name will be used for the new local airport, too. Altogether The Hamlet Resort Ltd plans to spend $10 million on marketing over the next five years. It includes extensive television advertising. The company will invest $40 million in its 200-room hotel and timeshare resort. Work is due to begin next month.