MR. WRIGLEY’S JOB

Sun (Auckland), Volume III, Issue 869, 13 January 1930, Page 11

MR. WRIGLEY’S JOB

TEACHING INDIANS TO CHEW GUM AUSTRALIAN APPOINTMENT Chewing-gum, the product, not tho action, is Mr. B. E. Wrigley’s concern in this world. He is a nephew of Air. W. Wrigley, the founder of the well-known firm of that name, which made a fortune from gum and rapidly-moving jaws. Air. Wrigley has just been appointed Australian managing director of the firm’s activities in the Commonwealth. Ho is now making his tour of the Dominion in company with Mr. T. V. Healy, who has retired from that position,

For tho last four years Air. Wrigley has been in India, introducing chew-ing-gum to the natives there. It has been a difficult job, he says. Twentyfive per cent, of the natives are illiterate and consequently advertisements are of little use. The only thing to do was to give away samples of the gum and Increase its popularity that way. , . . . . The Wrigley firm now has factories for the production of gum in Canada, England, Germany and Australia, in addition to thoso in the United States. Mr. Wrigley will tell you that his firm’s product is sold in every country in the world. During the war he served on the U.S.S. Florida with the sixth battle squadron of the Grand Fleet. He joined the United States Navy in 1917.