PRIZE MASQUERADE

Sun (Auckland), Volume II, Issue 352, 12 May 1928, Page 11

PRIZE MASQUERADE

ADVERTISING CHARACTERS NOVELTIES AT EXHIBITION A strange assembly of characters has grown up on the hoardings and the advertising pages. There are sprightly old gentleman, armoured knights, comely ladies and happy children. The best impersonation of one of these is to get a prize of £lO 10s at the Advertising Exhibition to be held in the Town Hall from May 22 to 26. There is a second prize of £ 5 5s and special prizes for specified characters amounting to more than £ 30. Competitors will be required to attend the exhibition every night and characters must be easily recognisable without labels. Judging will be by popular vote. Another masquerade competition is being run by Fuller-Hayward Theatres at th© exhibition. Substantial prizes are offered for the best impersonations of Dolores Del Rio, Vilma Banky (women), Harold Lloyd, Lon Chaney (men), and Jackie Coogan, Charlie Chaplin or Farina (children), and also for own selections. The secretary of the Auckland Advertising Club will provide further particulars to applicants DEMAND FOR SPACE There has been a big late demand for jspace for the exhibition and the management committee is doing its best to accommodate all the applicants. A novelty will be the distinctive street-directional nomenclature, given to various aisles in all the halls. The main shopping or show-window area will be known as “Temptation Row.” Advice was received from Wellington yesterday that the Government was releasing a new series of New Zealand films for inclusion in the cinema programmes, to be screened continuously in the supper hall. Many manufacturers are also supplying pictures for presentation. The Prim© Minister, Mr. Coates, is endeavouring to arrange to open the exhibition, failing which the Hon. A. D. McLeod, Minister of Industries and Commerce, will officiate.