ART OF SALESMANSHIP

Sun (Auckland), Volume I, Issue 305, 16 March 1928, Page 13

ART OF SALESMANSHIP

A DRULEIGH DISPLAY A novel and interesting demonstration of the difference between good and .poor salesmanship and the corresponding difference in the sales was given at the Druleigh School of Salesmanship yesterday afternoon by trainees of the school for the benefit of the New Zealand Federation of Drapers, Clothiers and Boot Retailers. Four selling dialogues by the trainees, illustrating a good and a poor sale and also the handling of a complaint comprised the first part of the programme which was much appreciated by the drapers. The trainees performed a two-act playlet as the second part of the programme and the acting ability of the principals greatly delighted and amused the .visitors. The first act showed two young saleswomen who behaved in a manner which could only be expected of those unversed in the delicate art of salesmanship. After arguing with the customers or displaying ignorance of the article they were endeavouring to sell the saleswomen wondered why people would not buy. The second act showed the two saleswomen serving the same customers three months later, during which time the saleswomen liad received training in salesmanship. Courteous and attentive to the needs of the customers, the saleswomen ably demonstrated the difference between the wrong way and the right and the benefit to both the seller and buyer. The members of the conference accorded a vote of thanks to the trainees for their talented display. Dr. O’Shaughnessey, principal of the ! college, said that he was very pleased | with the progress made in the school of salesmanship. He referred to the instruction given and also to the neces- ! sity of business psychology and of the I need of physical culture and its effect I for good upon the person behind the j counter.