A WORD TO SOME SUBSCRIBERS.

Patea Mail, Volume VIII, Issue 1030, 4 May 1883, Page 2

A WORD TO SOME SUBSCRIBERS.

Under the above heading our contemporary, the Walrarajm Standard, makes some severe remarks on subscribers and advertisers who are dilatory in paying their accounts :—“ It is a shabby and discreditable thing not to pay a newspaper account when it becomes due There are special reasons why newspaper claims sheuld bo paid punctually. The newspaper proprietor has to pay much of his expenditure in cash. Printers’ wages—the chief item—have to be paid every Saturday. Telegrams have to be paid for on delivery. All newspaper travelling expenses involve an immediate cash outlay. On the other side it is all credit. Advertisers and subscribers all obtain credit, the latter for a period of three months. When quarterly newspaper subscriptions require to be collected over a large district and their individual amount is small, the cost of personal collection amounts to a heavy per centage on them. Yet some people when waited upon by the newspaper collector riding round, meanly make delay in paying up a paltry account of five shillings. This is very wrong and discreditable. People should regard it as a moral obligation to pay such subscriptions at once when due. If subscribers wish their newspaper to be improved and enlarged, and to furnish a greater amount of news, ;they should strengthen the hands and cheer up the heart of the proprietor by sending in their subscriptions regularly, either in stamps or by P.O, Order. We have the poorest possible opinion of any man or woman who delays paying up his or her newspaper subscription. Every newspaper in the colony Should publish “ A Black List ” of the most heinous of such defaulters. That would perhaps shame them into paying up. Our Black list is in preparation and will be published unless a system of prompt payments is adopted.”