THERE'S A REASON

NZ Truth, Issue 1176, 14 June 1928, Page 15

THERE'S A REASON

iYWHAT' is. the^r^^:S»[^^e^%Lrbm r ?. : *V, : ; eter.:in;7a : ne.wspap i er : :offl"ce i ?""': r '^ I Circulation; •■;^'..^..h^ : . ■%; -i^^ V? v; : &. Upon its f dee ! is the . reflection .of public needs, satisfied . through* ' the channels of reading matter which distracts one's mind from the commonplace. . . Handr in-hand with circulation comes advertising, by which/ we are affected more than is realized/ „ Not only that, "but also the circumstance that volume . and . method ; of arrangement in advertising columns are a criterion of . popularity and craftsmanship one would expect of] widely- circulated journals. •■•, . When Messrs. John Noble, of Manchester, England, , dispatched 25.0 catalogues to "N.Z. Truth's" advertising manager, they could not have fuliy appreciated the remarkable circulation achieved by "Truth." • So many readers of this paper applied for catalogues that we had to cable Messrs. Noble for a further sup'ply. We shall be gl^d to forward them as soon as they arrive. To employ the slogan behind a wellknown breakfast food — "There's a reason," and with it a message:. If you advertise, do it in "Truth."