FORTUNES MADE BY ADVERTISINGS

Mount Ida Chronicle, Volume I, Issue 14, 7 May 1869, Page 3

FORTUNES MADE BY ADVERTISINGS

Eew of our readers, we believe, can be unacquainted" with the name of Hollo\vav, the greatest .of all advertisers. It is not our purpose to make anv allusion to the properties of his. medicines, but rather to show how much can be done by energy, industry, and a judicious course ■of publicity.. We are told that when-he commenced thesale of his medicines, some thirty years aero, it was on the smallest possible :scale, makinghi's pills and ointment with hisownhands—-the latter in a small iron pot. ~ "

We refer .to this fact that some may not look at the Professor as he now stands, a rich and princely- merchant, and who might say to themselves, " Ah! j but- who "could- think of doing as he has j d «ne ?" v We reply that thi u a.ids mi. ht j do almost,, as " much in various ways. Keeping in view Lord Chesterfield's advice that-" little barques should keep near the shore, while larger ones may venture far"; —let your beginning be on a small and progressive scale, taking but one careful upward step at a time, and the higher you ascend the more careful you should be, or the greater may be your fall. We know that Holloway has given I the following: advice, respecting adver- i tising : —"Commence," says he, "in one or two papers, not more ; continue this course for a considerable time, and the result will be that you will be as well known, in the end, to the readers of those two papers, as Holloway himself; then, if your-wares are such as'can be brought into universal repute, add another paper, or two to your number, and so go on gradually, taking care to pay the proprietors faithfully,"that they may not damage you by any unpleasant critique of their own ! for assuredly, if you do not keep on good terms with them, as your begin _to rise in the world, you will have many envious of •your success,- andwho|may write damaging articles against you, but if," says Holloway, " you leave no just cause for this, the .editors will not insert the same to your prejudice." The new establishment of the Professor in Oxford-street, is now one of the sights of . London, bo th as regardsits exteriorandinterior embellishments, tlis counting-house and its fittings far excel mnny of the London banks, and his staff of clerks is composed of gentlemen of both birth and education, and able to conduct his correspondence in almost any language. No house in the New or Old "World, even those of Barings and ißothschild, I have, we presume, a correspondence of' one-tenth part that of Holloway, as his ramifications extend to all parts of the globe.

We make these remarks, not for the purpose of serving him, but rather with a view to encourage many of our readers and friends, that they -may endeavor, although, by a .different route, to follow in his footsteps.

Now, when we look upon the astonishing success which has attended the sale of two simple though, no doubt, valuable remedies, we ask if there a~e not many branches of industry which might raise men to the highest pinnacle of fame far more easily than Hollowly has been able to do, by his renowned medicines.

If these remarks, should, have the effect that we desire, we may perhaps consider' that we have done some service .to the world rtba commercial point of view.— £ Golden Age.'