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Hauraki Plains Gazette, Volume 53, Issue 32404, 8 March 1944, Page 6

The little joys of life!—how good they are;—“a day off” in a 'busy man’s round; the unexpected meeting with an old friend; the chance to do somebody a good turn; a quiet smoke and read when one is weary in body and mind. All these, and many more, are amongst life’s joys. Tobacco is certainly a wonderful sweetener of existence. But to get the full benefits of it you must relax thoroughly after lighting up, and “take it easy,” and if the baccy’s right—as, of course, it must be —you’ll soon find yourself under its beneficial spell and feel life’s worth living. As for tobacco, you cannot possibly have anything better than “toasted” so sweet, fragrant and solacing, and — being toasted —so harmless! There are six brands of the genuine toasted—Cut Plug No. 10 (Bullshead), Cavendish, Navy Cut No 3 (Bulldog), Riverhead Gold, Desert Gold and tPocket Edition. They range from very mild to full strength, and are unequalled for either pipe or cigarette. Be it noted that these are the only toasted tobaccos manufactured.