MALAYA.
A VAST ENTREPOT. OPPORTUNITIES FOR N.Z. TRADE It is very probable that the importance of British Malaya to the commercial viewpoint is under-estimated by a great proportion of the public. Although its area is only slightly greater than that of England, from its very situation, surrounded by markets of huge population and varied races, and from its two national products of rubber and tin, it will be seen that it is of vital importance in the trade of the world. An examination of the possibilities of the development of the trade of the Empire in Malaya is now the subject of a Government publication (“A Review of the Trade of British Malaya in 1928,” by L. B. Beale), which by general observations and plentiful statistics displays all sides of the question. Chinese Control. The economic and trading activities of British Malaya are, to a very great extent, controlled by the Chinese, who have taken full advantage of the protection and privileges of British rule. Their innate flair for industrious effort has enabled them to lay a firm hand on every branch of business in the country, both in import and export, from rubber and tin to the smaller branches of local manufacture. By reason, therefore, of its exceptional conditions the country is a sure testing-ground for the commercial prospects of the middle East, and although the outlook for Empire marketing is good, the flesh is apparently not too willing and the spirit weak. In all but a few classes of goods, such as machinery, electrical apparatus, and cars, the United Kingdom seems to be giving way to the makers from Japan and continental Europe, and the share of trade held by other countries than the United Kingdom has from a pre-war figure of 50 per cent, to the more serious proportion of two-thirds. It is a very present problem to find out in what way British goods may regain their prestige. Loss of Business. The loss of business must be put down to an ignorance of the state of the various markets, and an unwillingness to intensify the search for new markets for New Zealand goods. With the introduction of energetic men having a real knowledge of salesmanship, New Zealand trade should benefit greatly from this country, which is in the. centre, commercially speaking, of the Dutch East Indies, Siam, and French Indo-China, i and which has, by reason of the manufactures directly related to its natural products, a golden future.
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Hauraki Plains Gazette, Volume XXXX, Issue 5488, 16 October 1929, Page 1
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412MALAYA. Hauraki Plains Gazette, Volume XXXX, Issue 5488, 16 October 1929, Page 1
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