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Hauraki Plains Gazette, Volume XXXVI, Issue 4916, 16 December 1925, Page 2

Toasted tobacco is the last word In the manufacture of the fragrant weed. Its procesp is based upon sciense, and just exactly as people prefer their food cooked, they will now prefer their tobacco toasted. Toast is certainly wholesomer than soggy bread, and the same principle applies to tobacco. Take, for instance, the locally-manu-factured brands. They are all toasteff, and, consequently, are more pleasing to the palate. Besides, there is less nicotine in them, and that is a matter of importance, inasmuch as any excess of nicotine absorbed by the system may seriously affect the nerves or cause smoker’s heart and weakening sight. Smokers should, therefore, riot fail to give this new tobacco a trial: there is a vast difference between toasted and non-toasted tobacco, and they will find it is all in favour of the toasted. Obtainable in three strengths, Riverhead Gold, very mild and aromatic; Toasted Navy Cut (Bulldog), medium; arid Cut Plug No. 10 is recommended to those who prefer a full body.*