TRIBUTE TO NEWSPAPERS
AS ADVERTISING MEDIUMi HON. HULME LEVER’S OPINION. The Hon. W. Hulme Lever, son of Lord Leverhulme, gave a lectkire to the Liverpool University Commerce Society on advertising, '* Use a short name ,fpr your advertised product,” ;he said; “it will be easily remem-• bered. Advertised goods are more able’ co stand a spell of' bad trade than their unadvertised competitors.” ; Mr Lever further stated that news- ] pepers were the best medium of ad- j advertising new goods to the public’. > In introducing a new article one ; had to talk at length, and in this csae newspapers were undoubtedly the best medium.
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https://paperspast.natlib.govt.nz/newspapers/HPGAZ19220405.2.19
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Hauraki Plains Gazette, Volume XXXIII, Issue 4399, 5 April 1922, Page 4
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103TRIBUTE TO NEWSPAPERS Hauraki Plains Gazette, Volume XXXIII, Issue 4399, 5 April 1922, Page 4
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