MONEY ON ADVERTISING
POWER OF THE PRESS. LONDON, Ma roll lb “You must use the newspaper, said Sir William Veno, of cough cure fame, wlien he paid a remarkable tribute to the power of newspaper advertisements at a luncheon in London. Sir William said he started his business without any capital, but, by the use of careful advertising, he built up bis business to such an extent that after 30 years he was spending £321,000 a year on advertising. Practically 80 per cent, of that sum, ho’said, was spent in advertising in the daily and weekly newspapers, because he always put the Press first in the matter of advertising. “It is only in the newspapers that you can explain the details of your goods,” he added.
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Hokitika Guardian, 7 May 1929, Page 5
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126MONEY ON ADVERTISING Hokitika Guardian, 7 May 1929, Page 5
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