THOUGHTS FOR THE TIMES
Xmvsr.wKii Auvkhtising
“Newspaper advertising is the most economical kind of publicity procurable.
“The newspaper is part of everyone’s existence. It offers the cheapest, readiest ami most comprehensive means of information. H rcords every activity, it holds the mirror up to life. '1 he world of business depends upon it. for it is the world’s market place in miniature- just as to the housewife and even- woman it is a “shop window’ full 'of interest. These factors, make the newspaper the backbone, of the planned advertising campaign. All other media were of supplementary lin-
po,•banco. Thanks t» Die organisation and development of modern journals. it is now possible to produce, —ay a quarter-page advertisement, and distribute this to thousands of read(.r, lesser cost than would he l!u : actual outlay for the paper i" printing. That meant that, the newspaper really distributed vour message free.”
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https://paperspast.natlib.govt.nz/newspapers/HOG19250312.2.20
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Hokitika Guardian, 12 March 1925, Page 2
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147THOUGHTS FOR THE TIMES Hokitika Guardian, 12 March 1925, Page 2
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