SCHIAPARELLI'S SEVEN RULES TO ATTAIN CHIC

Hawke's Bay Herald-Tribune, Issue 115, 1 June 1937, Page 5

SCHIAPARELLI'S SEVEN RULES TO ATTAIN CHIC

Schiaparelli, who is responsible for the gowns of many of the chic women in Europe, including the smartest of Continental Royalties, lays down the following seven rules for success in the art of dressing: (!) Make simplicity your watchword. Beautiful lines and good materials are infinitely smarter that much trimming and many frills. (2) Be sure that everything you wear is spotlessly clean. An inexpehsive, clean ensemble is definitely preferable to the most expensive outfit that is smudged and dusty. (3) Be tidy. An unmended glove, a laddered stocking, a button off a coat, are each enough to spoil an ensemble entirely. (4) Make sure that everything you wear matches properly. It is no use just wearing green if the green of shoes, gloves and handbag is not the same gr.een as hat and frock . . . that is really worse than having several different colours in an outfit. (5) Dress to suit the occasion. No one would thdnk of going to the office in a ball-dress; yet I have seen dozens of women turn up at weddings, which are e'ssentially dressy functions, in suits that the average city worker would scorn for office wear. (6) Keep only a small stock of clothes. Do not have an orgy of buying occasionally. That is not good dressing. The smart woman buys only a few matching clothes at a time,. and when they are worn out she discards thein and gets new ones. (7) Attend very carefully to your accessories. See that your gloves, shoes, stockings, handbags and posies are the very best that you can afford. Clean them f requently ; and if you wear scarves, be sure that the contrasts are vivid and striking enough.