How to Advertise
One of the largest advertisers in New York says : — We once hit upon a novel expedient for ascertaining over what area our advertisements were read. We published a cor pie of half-column 'ads.' in which we purposely misstated historical facts. In less than a week we received between three and four hundred letters from all parts of the country from people wishing to know why on earth we kept such a consummate fool who know so little about American history. The letters kept pouring in for three or four weeks. It was one of the best paying • ads' we ever printed' But we did not repeat our experiment, because the one I refer to served its purpose. Our Utters came from school boys, girls, professors, clergymen, school teachers, and, in two instances, from eminent men who have a world-wide reputation. I was more impressed with the value of advertising from those two advertisements than I should have been by volumes of theories."
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https://paperspast.natlib.govt.nz/newspapers/FS18850924.2.20
Bibliographic details
Feilding Star, Volume VII, Issue 45, 24 September 1885, Page 3
Word Count
165How to Advertise Feilding Star, Volume VII, Issue 45, 24 September 1885, Page 3
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