PRINTER’S INK.

Franklin Times, Volume 9, Issue 609, 18 February 1921, Page 5

PRINTER’S INK.

AND THE FRANKLIN TIMES

A POWER FOR BUSINESS

This issue of the “Times” contains •ten pages, made possible by the enterprise of several advertisers, who have the courage to buy large spaces for special announcements. It has been proved conclusively that a big, bold advertisement at suitable seasons—say, when new stock arrives, when a sale is on, etc. —pays the advertiser handsomely. There is something about a big, bold advertmen t which captivates the public mind and compels business. Readers are asked, therefore, to carefully study the big “advts” in this issue, and realise that they offer something really special. Advertising is only in its infancy yet—but properly directed it is the greatest power for business the world has ever seen. It is expected that quite often in the future this “special” class of bold advertising will appear in the pages of this rapidly-growing newspaper.

RIR GEORGE WALKER.

FURNITURE BARGAINS

AN ENTERPRISING AUCTIONEER,

Readers will note the full page advertisement published in this issue from Mr. George Walker, the popular and enterprising auctioneer and furniture salesman in Auckland. Every single item noted is a bargain at the price, and it will pay every reader to carefully go through the magnificent advertisemnt. It takes courage and vision to buy space in such large quantities as Mr. Walker has done for one insertion, but Mr. Walker has proved the power of printer’s ink as a business bringer and—well he knows he has something really good to offer and that it is a sound investment. The growth of Mr. Walker’s business has been phenomenal during the past few years and is a monument to his energy, enterprise and business ability. Also, it is of special interest to our readers to know that Mr. Walker —probably Auckland’s most successful auctioneer—intends to visit Pukekohe and other towns in Franklin to conduct clearing sales and general auction sales. He expects ultimately to open a branch office here and bring the same great business acumen to bear in developing this branch as he has done with his operations in Auckland. MESSRS FRANK PERKINS AND €O. A GROWING ESTABLISHMENT. On page 8 of our issue to-day, Messrs. Frank Perkins and Co further introduce their drapery department to the public of Pukekohe and surrounding districts. It is only a short time ago that this enterprising business firm- launched out and included a drapery department in their store, which is now claimed to be the liveliest universal store in the Waikato. From the very outset big business was transacted, and to-day the department is replete with practically everything in the drapery line. The firm imports direct from the MotherCountry for spot cash and it is on these sound business lines that they can retail stocks at bedrock prices, and can defy competition in every sense of the word. During February xhe proprietors have decided to allow a cash discount of 2/6 in the £ for all cash purchases made over the counter. The shelves contain large.i varied and well assorted stocks' of necessary requirements. Messrs. Perkins and Co. are offering a splendid line of voile blouses at reasonable prices. These blouses are being sacrificed below cost in order to make room for a large shipment of goods which arrived a clay or two ago. Apart from these, those in need of towelling, flannelling, etc., are advised to take advantage of the discount offering. The above articles are of the best quality and can be recommended. MESSRS. McGOUGH AND HAWKE. THE LAND MEN OF FRANKLIN. Messrs. R. H. McGough and W. H. Hawke, land agents, of Franklin, are probably two of the most well known men in Franklin. It is not so very long rgo that the;- commenced a business as land and commission agents and valuers in this town. Their wide knowledge of the district enables them to secure the pick of the farms and intending buyers can rest assured of being placed to the best advantage. In this issue, on page- S, the firm c ffers some spier did propositions—both farm and house properties that should appeal to anyone in search of a real bargain. Besides the list oi advertised bargains, the firm has hundreds of others, and an intending purchaser, who fails to see in the advertisement what he requires, is requested to call or drop a line to the live land agents of Pukekohe. Buyers will be shown over properties, the firm having recently acquired a modern motor car.