Wine importer tells of snag
NZPA staff correspondent, David Porter Hong Kong A Hong Kong importer who has pioneered New Zealand wine is finding it a struggle to educate local food and beverage managers about the product. “It’s bad enough trying to sell Australian and Californian here,” Ms Maureen Strachan, the sales manager for Parry Pacific, told NZPA. “When it comes to New Zealand wine, they’ve never heard of it.”
Parry Pacific was the first and so far only importer to introduce New Zealand wine to Hong Kong and now stocks one red, Montana cabernet sauvignon, plus four whites.
Ms Strachan spoke highly of the New Zealand
wines and said she wa looking at getting the agency for another company in addition to Montana.
The company began the imports in response to requests from expatriate New Zealanders, who still provide the bulk of the market.
Parry Pacific recently shipped its first 200 cases of Steinlager beer, also in response to expatriate demand. “The numbers are still very small,” said Ms Strachan. “The problem is most hotel and restaurant food and beverage managers here are Swiss or French and they’re used to European wines. “It’s a matter of educating them. It’s a long-term thing and it could take four to five years. But we won’t abandon New Zealand wines."
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Press, 12 February 1986, Page 13
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218Wine importer tells of snag Press, 12 February 1986, Page 13
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