AN ADVERTISING CAMPAIGN.

Press, Volume LXVII, Issue 20234, 12 May 1931, Page 8

AN ADVERTISING CAMPAIGN.

SECONDARY industries,

GOVERNMENT'S ASSISTANCE.

An importapit aftijouiiceinent wjis made at last night's meeting," called to discuss the encouragement of the development of the New Zealand industries, by the Minister for Labour (Pen. S. G. Smith), whQ is jilso chairman of the Unemployment Board, the intentipns of the Unemploypipnt Board in regard to that question. The Minister said that the Government was prepared to do all it could to relieve the unemployment proiWein, and convinced that the#rp.y to dp this was to encourage the secondary industries. The Government therefore was prepared to expend a certain amount of *ueney in a campaign to advertise New Zealand-made goods. It woifld <figsist tp develop trade in those goodfl whipfe could hp- prodnped a cost (fjiitahlfi to the people. The object of thfs movppipnt was to assist in the di-ectjon of getting'unopaployod workers back tq their callings. The Board would call p, conference at a later dyte to go further into the question, so as to alleviate the present position. The Minister then quoted figures to gfiow the ijnportanpp of secondary industries to the Dominion. At the end of March, 1930, he said, there were 85,797 factory workers in New Zealand, whose •wsgCS amounted to £17,621,464, the value of the goods manufactured being £93,464,526, and the added value £34,255,719. Mr; Smith said that it was rather remarkable that in these dajtf of TOQflprn inventions the application of science and all the brains of the world had failed to solve the problem of providing a good standard of living for the workers of the world. However wel» M.P.'» Alight differ, they wejrp in acpord wjien it came to the unemployment question*' and distinguished visitors had said that there was no country in the Empire which was more loyal to the Crown th&n NeF Zealand. Let the parole, then, be loypl to themselves, (Hear, hear.) If they did this, he believed that a goqd deal/would be done to solve the (M* Hr &• SufliYW, M.P.) thanked tj*fi Minister for his pre* nouncement, expressing hope that the scheme wpijld Jead tP SWccpps. Mr W. E. Leakey, a member of tho Unemployment Board, said he hoped that all the money to be spent on the secondary industries "by the Government would not be expended fIR advertising, pomp of || Rl»ftuld, lie sai4, he pn co operation, top *hp preient unempjoyr neat prohjpif WKSft W its pffppt? than the Germans were during the W Those who could do so went to the front to fight for their country during the Great War, and those who could not do so remained behind to do organising work; as* he epijld SPW thppe present that there <wap ffP'f? 4Pe4 j OP organisation »n# pwymHW now than then. '