BEACON COMPARED QUITE SERIOUSLY WITH CITY DAILY!

Bay of Plenty Beacon, Volume 14, Issue 73, 7 December 1949, Page 5

BEACON COMPARED QUITE SERIOUSLY WITH CITY DAILY!

Not rapidly, perhaps, but very steadily, the Beacon’s circulation is growing. There are now very few families in Whakatane itself who do not read it, and the same applies to the Rangitaiki Plains area and the territory between here and Waimana. "

But we missed getting one prospective new subscriber the other day.

The lady, apparently an ardent admirer of the Beacon, though not herself a subscriber, went into a shop that carries the agency for one of the metropolitan dailies—a paper which carries a full international cable service, Press Association news from all over New Zealand, cartoons, comic strips, day-to-day news illusrations—in fact, everything that one of the most extensive production plants in the country can provide. Then the conversation went like this:—

Customer: You have ithe agency for the , I believe? Shop assistant: We have. Custofner; Does it come here every day? <* Shop assistant: Yes. A little late, but every day. Customer: I was thinking of subscribing to a paper. I think the might be a little better than " the Beacon, don’t you? Shop assistant (the rat!): Yes, perhaps it would. So that ( one. got away. But the Beacon raises its little head a little higher, and swells its little chest a little further to think that someone admires it so sijncerely as to compare it quite seriously with one of the biggest of the big dailies.

To the lady who paid it that compliment, the Beacon proudly raises its little hat.