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Bay of Plenty Beacon, Volume 8, Issue 62, 6 April 1945, Page 3

I The little joys of life! —how &ooa they are! —"a day oil'" in a busy man's round: the unexpected meeting •with an old friend; the ehancc to do somebody a good turn: a quiet smoke and read when one is weary in body and mind. All these ? and many more, are amongst life s joys. Tobacco is' certainly a wonderful sweetener of existence. But to get the full benefits of it you must re-| lax thoroughly alter lighting up, and "take it easy," and if the baccy's right—as. of course, it must be you'll soon find yourself under its beneficial spell and feel life's worth living. As for tobacco, you cannot possibly have anything better than "toasted/' so sweet, fragrant and solacing', and — being toasted—so harmless! There are six brands of the genuine toasted —Gut Plug No. 10 (Bullshead), Cavendish, Navy Cut No. 3 (Bulldog), Riveliead Gold, Desert Gold and Pocket Edition. They range from very mild to full strength and are unequalled lor either pipe or cigarette. Be it noted that these arc the only, toasted tobaccos manufactured.