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Bay of Plenty Beacon, Volume 8, Issue 51, 23 February 1945, Page 3

A Wellington tobacconist tells the tale! An elderly lady asked him to change a jjound note for silver. He had to go next door to get it for her. When he handed it over she presented him with a tract "Stop Smoking!" The weed merchant reckons this was "the blooming limit." "Antitobacs" are queer fish. They generally consider all tobaccos of satanie origin and all smokers degenerates. "Their's not to reason why!" As a matter of sober fact and taking one consideration with another, really good and pure tobacco usually does far more good than harm. Take our popular toasted brands Tor example —Cut Plug No. 10 (Bulls-head), Navy Cut No. Ji (Bulidog), Riverhead CI old Desert Gold and Pocket Edition—and you'll find they're actually beneficial in innumerable eases. The three last are the leading cigarette tobaccos; the others are the finest pipe tobaccos produced in this or any other country. The toasting puriJies > enhances flavour and bouquet and largely eliminates the poisonous' nicotine. New brands come and new brands go. But "toasted"' will "go on for ever!"