BREWERS PLAN CAMPAIGN FOR FAMILY MARKET
“The family market”—i** to become “the mainstay of beer consumption’*— “or. at least, to absorb i»ermaneiitly the largest part of lieer produced by the American breweries"—. “The sooner th< -e plans are developed, and now seems to Ik the logical moment,” the lietter insight 111 h>ti future production and sales. “The home must find as much attention devoted to it in advertising promotion and distt i but ion—-in the future as the restaurant has in the jiast." “The above, in brief, is the immediate programme of the lieer barons of America. detailed in the American Brewer of Inly, l ( Mf> The brewers are out to 'get the American family—at least .18,000,000 of them—and make it their most profitable* quarry.” -Southern California ‘‘White Ribbon.”
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https://paperspast.natlib.govt.nz/periodicals/WHIRIB19470201.2.23
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White Ribbon, Volume 19, Issue 1, 1 February 1947, Page 8
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129BREWERS PLAN CAMPAIGN FOR FAMILY MARKET White Ribbon, Volume 19, Issue 1, 1 February 1947, Page 8
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