"Sales," New and Useful Publication, Appears

Radio Record, Volume VIII, Issue 22, 7 December 1934, Page 11

"Sales," New and Useful Publication, Appears

NEW and well-produced 36-page monthly journal has appeared on the market, and is intended to appeal to all those. engaged in selling. Under the apropriate name of "Sales,’’-it contains articles on all aspects of. salesmanship by leading authorities on such classes of goods as drapery, hardware, shoes, etc. Its aim is to increase the sales efficiency of those energetic persons behind the counters of the thousands of shops in the-Dominion. New materials likely to be handled by. re-tail-sellers are reviewed, and _- their peculiarities explained. Personal items from, every ceutre are included, and a host of really valuable information is made available at a very low cost. It is a journal which can do a great deal towards promoting better business and hastening the advent of prosperous times. "Sales" was launched with the approval and support of numerous influential business men to fill a need which obviously existed, and of the first issue, Dr, Fern, the well-known English business consultant, said, "I have read your paper, ‘Sales.’ I am sure that, in New Zealand, withthe keen interest that the retailer is evincing, that your magazine will be greatly appreciated. New Zealand is jin the very front rank in its Press, and your paper, I feel, fills the need for inspiration and information. You deserve every success."