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Radio Record, Volume VII, Issue 15, 20 October 1933, Page 48

"THE interest of wealthy American business firms in. broadcasting seems to fade with the coming of summer, and the comedians and’ singers who were paid huge salaries to appear in sponsored programmes during the winter go over to Hollywood to ‘make films. During this summer the Columbia system will.feature dramatic broadcasts, especially comedies, using actors from Broadway, and several new musieal sessions, of an hour each, will be substituted for the quarter or half hour musical show of previous summers,