Mixing Prices with Programmes
-ENPRAL depression in business. has been responsible for a certain amount of relaxation in broadcasting regulations in the U.S.A. The two big corporations have been permitted to mention prices during céttain hours of the morning transmissions. Prior to this, the practice. was to mention prices only indirectly, as, for instatice, / it would be stated that the cost of a tube of tooth paste was exactly that’ of a certain brand of cigarettes, thé price of which was universally khown. Or, the cost of a. certain brand of candy was no more than that of a local telephone call. Peete cae ns ne A
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https://paperspast.natlib.govt.nz/periodicals/RADREC19320923.2.48
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Radio Record, Volume VI, Issue 11, 23 September 1932, Page 23
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107Mixing Prices with Programmes Radio Record, Volume VI, Issue 11, 23 September 1932, Page 23
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