A French Sales Scheme
HE motorcar is being used very largely as an effective means of marketing wireless apparatus in france, The results obtained are such ae to encourage "surprise visits" to dis tricts where radio is still not widely used. Recently several cars loaded with receivers and gramophones appeared suddenly in a small French provincial village. Salesmen immediately demon strated their wares to the astonished villagers, with the result that by the: {ime the cars moved on the salesmen had sueceeded in disposing of over £120 worth of wireless goods in the yiltage of not more than 500 inhabian Ss
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https://paperspast.natlib.govt.nz/periodicals/RADREC19310828.2.46
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Radio Record, Volume V, Issue 7, 28 August 1931, Page 31
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101A French Sales Scheme Radio Record, Volume V, Issue 7, 28 August 1931, Page 31
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