Renewal of Radio Licenses

Radio Record, Volume IV, Issue 37, 27 March 1931, Page 6

Renewal of Radio Licenses

Due on March 31

EXISTING radio licences expire on March 31, and are due for renewal immediately. To avoid the congestion which inevitably occurs near that date, the postal authorities, as in other years, have expressed their willingness to. accept license fees for several weeks prior to this date. Reference to last year’s license figures at a corresponding date reveals a substantial increase-over 10,000-in the number of licenses held at the present time, and the general improvement and expansion of the broadcasting service during the last twelve months can be directly attributed to this. Each radio year commences with a substantial drop in the license numbers, due to two main factors. Firstly, a natural procrastination always in evidence in such matters and, secondly, a desire not to renew on the part of people who have tired of radio, or who have removed to parts of the country where their sets are not powerful enough to provide entertainment. Of these the former are certainly responsible for the majority of lapses, for at the end of April the figures usually recover very substantially. . It is obviously in listeners’ own interests to renew their licenses promptly, even if some sacrifice is involved, for the efficiency of the broadcast service is directly dependent upon the available revenue. After all, radio is the cheapest form of entertainment, a consideration which, at the present time, most people cannot afford to ignore.