Broadcast Revenue

Radio Record, Volume IV, Issue 37, 27 March 1931, Page 6

Broadcast Revenue

American Figures HE figures published of the Ameri"ean National Broadcasting Company’s reyenue in 1930 seem to dwarf ittérly: in° the results attained by the British rival institution. They have reached thé astounding total of 22 miilion dollars (£4,400,000) supposed to have increased enormously during the current year. Yet we need not feel depressed, for their system is condemn‘ed by their own eritics. Their company, it seems, has fallen into the hands of profit-seekers, who exploit the system chiefly for advertising purposes. What are called "sponsors" pay the National Company’s bills, and provide its -profits. The American subscriber must listen chiefly to what makes for advertisers’ profits. "The British," says the "Nation," "did not simply turn over the air to anyone who wants it, as a means of profit, but put it under control for civilised purposes." Musieal education is certainly not advanced be this American fashion.