World-wide 'Sponsored' Programmes

Radio Record, Volume IV, Issue 25, 2 January 1931, Page 6

World-wide 'Sponsored' Programmes

‘American Short-wave Scheme } SCHEME to broadcast American "sponsored" programmes throughout the world is. being considered by the Federal Radio Commission. Applications have been received from the General Electric and Westinghouse Companies for the removal of the experimental status of the short-wave auxiliaries of WGY (Schenectady) and KDKA (Pittsburgh) to enable’ these stations to transmit the ordinary comgmoercial programmes for world consumption, If the claims are allowed, arrangements will be. set on foot whereby these trade propaganda transmissions may be picked up in foreign countries and relayed by local stations.