Unique Event

Radio Record, Volume II, Issue 31, 15 February 1929, Page 7

Unique Event

Art and Commerce Join Hands N the evening of Thursday, February 21st by courtesy of the directors of the D.1L.C., 2YA, Wellington will broadcast on relay a grand promenade concert which, is to be presented in commemoration of the opening of the new and greater D.1.C., which the directors proudly claim will be New Yealand’s preeminent department store. The concert will be held in, and broadeast from, the magnificent new building on Lambton Quay, undoubtedly one of the most imposing commercial houses in the Dominion. By means of‘ a public-address system of loudspeakers on every floor, the thousands of interested visitors who will throng the great building will be privileged to hear what promises to be a truly delightful concert, and their privilege will be shared by many more thousands of interested radio listeners in every part of the Dominion. The very best talent has been engaged, and the artists participating will be entirely under the direction of the D.I.C, manugement. Details of the very fine programme to be presented will appear in next week’s "Radio Record." It is anticipated that arrangements will be made by the D.I.C. branches in other centres to broadcast the concert from loudspeakers in front of their respective buildings, so that the interested public in those centres may have the opportunity of hearing the concert. The directors of the D.I.C. are warmly appreciative of the courtesy of the Broadcasting Company in so readily consenting to co-operate in the unique national celebration of a momentous event in the history of New Zealand’s commercial development.