SPECIAL SERVICE FOR XMAS WEEK

Radio Record, Volume I, Issue 23, 23 December 1927, Page 4

SPECIAL SERVICE FOR XMAS WEEK

; SESSIONS FROM NOON TILL FIVE. By special arrangement between the Broadcasting Company and the radio dealers, stations IYA, 2YA, and 3YA are ‘‘on the air’? from noon until 5 p.m. each day during the week preceding Christmas. Dealers are thus enabled to demon: strate their sets during the lunch hour, when many would-be buyers fiock to the shops. Even on Wed« nesday, usually the silent day from 2YA, the afternoon service is be: ing continued, a Dealers .who met the company’s representatives on the matter ex: pressed their pleasure at the ar: rangement, while the company was only too glad to provide this extra service for the benefit of dealers and listeners alike. The dealers, whe realise the advantuges of cooperation with the Broadcasting ' Company for the mutual betterment ' Of radio, were taken to Monnt Vic- . toria to see the transmitting station in action. Christmas week is a rush week for all the radio shops, and the special afternoon sessions are, no doubt, contributing to the success, assisting dealers in spreading their sales throughout the day, and allowing buyers to hear the various sets before finally deciding upon their purchase.