THE RADIO CHRISTMAS.

Radio Record, Volume I, Issue 23, 23 December 1927, Page 4

THE RADIO CHRISTMAS.

The suggestion first made in our columns some month or so ago to make this a "Radio Christmas," we are glad to see, has been generally adopted by the trade, and effective efforts made to promote the giving of radio presents and so widen the circle of listeners. Commendable co-operation has developed in this effort between the trade and the Radio Broadcasting Company. In order to give the ‘trade a wider opportunity of demonstrating sets during business hours to prospective buyers, the company promptly acquiesced in the suggestion advanced by a trade deputation that 2YA should go "on the air’ from noon throughout the week preceding Christmas (including Wednesday, the usual silent day). Apart from this request the company had already arranged for extended and additional sessions at all stations, both preceding Christmas and at Christmas. The programmes provided for Christmas itself are very full, and most definitely such as will make a strong appeal to listeners. A very happy spirit marked the meeting between the trade deputation and the general manager, Mr. A. R. Harris, dealers giving full endorsement to the statement of their leader, Mr. Wyles, that the trade greatly appreciated the service being given by the company, and desired to co-operate in every way to further the cause of broadcasting. This is a very happy spirit, and is a very good augury for the future. We trust that the "Radio Christmas" will everywhere have been successful, and that it will mean the definite spreading of radio ‘ happiness into many new homes. That would be the brightest part of a real "Radio Christmas." May the full happiness of the festive ‘season attend our readers!