Lots in a Name
[N that cocky’s classic, Cold Comfort Farm, Stella Gibbons has a brief reference to the importance of names, and quotes the case of Odour of Sanctity, a rather dull history of drainage reform from 1840 to 1873, which sold like ht cakes because everyone thought it an attack on Victorian morality. I was reminded of this when listening to | the BBC feature programme Queen Victoria was Furious, which turned out to be a very lively account of women’s fight for freedom, and not (as I supposed) one of Mr. Housman’s little numbers, The title was almost grossly misleading, but the programme so excellent that few listeners can have resented the deception, It occurred to me to wonder whether such christening tactics could not be employed on our own New Zealand programmes, since the provocative title serves equally well for purposes of advertisement or concealment, A Home Science talk on modern trends in sportswear could provoke listener attention with "Elementary, my dear Gussie," but would Aunt Daisy attract even more listeners if her morning session were retitled "Mrs. Beeton
Beaten ?
M.
B.
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New Zealand Listener, Volume 22, Issue 546, 9 December 1949, Page 11
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185Lots in a Name New Zealand Listener, Volume 22, Issue 546, 9 December 1949, Page 11
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Copyright in the work University Entrance by Janet Frame (credited as J.F., 22 March 1946, page 18), is owned by the Janet Frame Literary Trust. The National Library has been granted permission to digitise this article and make it available online as part of this digitised version of the New Zealand Listener. You can search, browse, and print this article for research and personal study only. Permission must be obtained from the Janet Frame Literary Trust for any other use.
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