THE LILIAN DALE AFFAIR
Sir,--Your correspondent in the September 16 issue on the above hits the nail on the head. In lieu of "A Story of, a Scoundrel," a better phrase would be’ "A Story without an ending." Surely no serial should be dragged on over three months. One is inclined to get bored if the end is not reached within a reasonable period. In regard to the advertising, that is chucked in for good measure, and takes one’s mind away from the theme of the story. The sponsors of this programme are by no means unique. Most offend to a degree far beyond good taste. There seems to be no dignity in the introduction of advertising. A simple’ one for instance would be: "Good evening, 7 o'clock, The Lilian Dale Affair, presented with the compliments of the makers of . . Products, which include" (giye one or two, no more, on any one evening). Then, when the episode is finished: "The Manufacturers, Messrs. . . . wish you good-night until 7.0 p.m. on.. ." Thousands of listeners would appreciate good clean entertaining programmes and less of the advertising. a .
A GOOD PRODUCT ADVERTISES
ITSELF
(Christchurch).
Permanent link to this item
Hononga pūmau ki tēnei tūemi
https://paperspast.natlib.govt.nz/periodicals/NZLIST19491202.2.12.2
Bibliographic details
Ngā taipitopito pukapuka
New Zealand Listener, Volume 21, Issue 545, 2 December 1949, Page 5
Word count
Tapeke kupu
190THE LILIAN DALE AFFAIR New Zealand Listener, Volume 21, Issue 545, 2 December 1949, Page 5
Using this item
Te whakamahi i tēnei tūemi
Material in this publication is protected by copyright.
Are Media Limited has granted permission to the National Library of New Zealand Te Puna Mātauranga o Aotearoa to develop and maintain this content online. You can search, browse, print and download for research and personal study only. Permission must be obtained from Are Media Limited for any other use.
Copyright in the work University Entrance by Janet Frame (credited as J.F., 22 March 1946, page 18), is owned by the Janet Frame Literary Trust. The National Library has been granted permission to digitise this article and make it available online as part of this digitised version of the New Zealand Listener. You can search, browse, and print this article for research and personal study only. Permission must be obtained from the Janet Frame Literary Trust for any other use.
Copyright in the Denis Glover serial Hot Water Sailor published in 1959 is owned by Pia Glover. The National Library has been granted permission to digitise this serial and make it available online as part of this digitised version of the Listener. You can search, browse, and print this serial for research and personal study only. Permission must be obtained from Pia Glover for any other use.
Log in