AMERICAN ARMY
BIG RECRUITING DRIVE The United States Army is using more than posters in its drive to enlist an additional 50,000 men as soon as possible. For the first time in its history it will send truck and trailer units to small towns where the populations are not large enough to justify maintenance of permanent recruiting officers. First deliveries are just being made on an order for 27 of these units, and officials hope that most of them will be ready by the time the county fair season is in full swing in September. The technique of the units will vary with the talents of the officer in command. But generally speaking there will be music to attract a crowd. And then through loud speakers the officer will talk about the service and about America. Crowds have thronged the first unit, now seeing duty in Florida. Others are to be sent immediately to the New York and San Francisco fairs; and then still others will be distributed to all the nine corps areas. Already the recruiting service is using many different forms of publicity. Newspapers and radio stations are credited with admirable co-oper-ation in disseminating appeals for enlistments. Posters have been employed liberally, and of late recruiting stickers and bumper placards have made their appearance on automobiles. To keep the campaign rolling, the Army plans to place a contract later with a national advertising agency for a five-month advertising programme to cost 50,000 dollars a month.
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Waikato Times, Volume 127, Issue 21222, 19 September 1940, Page 13
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247AMERICAN ARMY Waikato Times, Volume 127, Issue 21222, 19 September 1940, Page 13
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