Page 6 Advertisements Column 1

Waikato Times, Volume 127, Issue 21212, 7 September 1940, Page 6

ALL EYES ARE O N BOSOMS! T"' ! /-7S 7^r^2? / \ M / Fashion insists you shall have a bosom that is definitely a bosom. And Berlei makes the brassiere that makes the bosom. Firm as affection. Comfortable as an old family friend. Your Berlei brassiere can’t slip and slide around, can’t bind or hamper you, because it’s a fit for your shape as well as your size. Berlei sculptures it to follow the exact swell and fall of the curves of your own particular type of bosom. These may differ greatly from those of other women having your identical bust measure. So . . Berlei makes seven different fittings for your bust size, one of them yours—and yours alone. To fit like a nickname. To lift and model the soft flesh into the firm high curves, the deep separation, of the beautiful bosom that breathes beneath today’s young fashions. Diaphragm bands of varying depth keep you flat as a palm in front; special supports protect the frail tissues from sag and strain. Truly, you’ll find your bosom friend in Berlei 1 b/l IVI y type-fittinq BRASSIERES THE NEW WAY TO BUY YOUR BERLEI Now you can buy your Berlei brassiere just as you do your shoes , gloves, frocks t. by number. Such a shopping help ! Ask your corsetiere the number of your figure fitting. * V MIDGET WIIT ( JUmOR BUST MEDIUM «U3T MED.fDIIBII«t| FULL BUST MED. DEEP lUST I “ tEP »“**