The well-dressed woman knows that the smartest garment for spring wear is the “Man Tailored” costume, and when a costume is considered, the most critical buyers invariably choose a “West End.” West End costumes are smartly tailored, beautifully finished in every detail and have just that extra cut and style that distinguishes a “West End Costume” from any other. Hooker and Kingstons have built up a great business on West End Costumes and they are reasonably priced too, commencing at 79s 6d, 955, to £8 8s and all sizes from the Petite to X.O.S. Over three hundred costumes are available in the show room of Hooker and Kingston.**
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https://paperspast.natlib.govt.nz/newspapers/WT19400903.2.41.3
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Waikato Times, Volume 127, Issue 21208, 3 September 1940, Page 4
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108Page 4 Advertisements Column 3 Waikato Times, Volume 127, Issue 21208, 3 September 1940, Page 4
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