“GLAMOUR CLOTHES”
LONDON DRESS DESIGNERS AMERICAN MARKETS WANTED (United Press Assn.—Elec. Tel. Copyright) LONDON, July 26 Making a gigantic drive to capture American markets for England, famous London dress designers will be showing next week special autumn collections of “glamour clothes” designed for American women. Norman Hartnell, Worth, Victor Steibel, Digby Morton, and Lachasse, five of the principal houses, are working together. Materials used will be those available at present, but it is hoped that if the American demand for British clothes is large enough the luxury dress industry will be subsidised by the Government.
Mr Hartnell, the Queen’s designer, said: “Keeping our export trade and assuming the leadership in world fashion, now that France’s luxury trades are suspended, is as important a part of national service jas munitions. London dress design- , ers have long rivalled Paris. Now it 1 is the duty of England to retain the i leadership. Every model sold in 1 America builds up credits for aero- ; planes.” The International Wool Secretariat 1 is sending a collection of woollen dresses from London to New York j to keep wool before the American public. Hartnell, Molyneux. Worth, | and other important designers, are each sending six models-
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Waikato Times, Volume 127, Issue 21176, 27 July 1940, Page 8
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199“GLAMOUR CLOTHES” Waikato Times, Volume 127, Issue 21176, 27 July 1940, Page 8
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