Page 17 Advertisements Column 1

Waikato Times, Volume 127, Issue 21176, 27 July 1940, Page 17 (Supplement)

FASHION’S DARLING * ★ THE UPLIFTED BOSOMI • • • Q i \ B & •f /: ■Jf wMmMWA- ■ t i 7 ■H-r nfv^ -7 V■v u Nr. W u - Bosoms are taking fashion's spotlight. In a Berlei brassiere, your bosom can take it! A Berlei brassiere is exclusively yours in a way no other brassiere can be. It fits your own individual bust shape, as well as your size. Out of seven different fittings, there is a Berlei brassiere as faithfully, sincerely yours, as if it had been made from a sculptor's intricate measurements. This exactness of fit makes a Berlei brassiere the kind of uplifit you can really live in. No binding, no cutting when you move. Firm uplifts support the frail muscles and model the soft flesh into firm young curves. Controlling bands of varying depths flatten any diaphragm bulges which might mar the smooth-as-the-paper-on-the-wall fit of the lovely new bodices. You can’t begin too soon to be sculptured by Berlei. It’s the way to be beautiful .. . and stay beautiful. All ages, all bust developments, from the young girl just blossoming into womanhood, to the mature woman with a deep, full bust, find a bosom friend in Berlei! 11/&S i DO YOU KNOW YOUR FIGURE FITTING? How it simplifies shopping to ask for a shoe, a glove , a Now you can buy jour Berleis the same way. Find out y when your corsetiere fits your brassiere , the number of your figure fitting, , for future convenience .