FRESH STRAWBERRIES

Waikato Times, Volume 122, Issue 20504, 21 May 1938, Page 11

FRESH STRAWBERRIES

KEPT FOR MONTHS INSTANT FREEZING PROCESS (Times Air Mall Service) LONDON, April 27 I lunched yesterday off ten-month - old strawberries, writes a special correspondent of the Daily Herald. Yet they had the crisp, delicatelyflavoured quality of berries freshly gathered. No fruit need be out of season nowadays. The secret fs “instant-freez-ing," a process which has made great strides In the United States and has Just arrived here. Fresh fruit and vegetables are “snapfrozen ” soon after being gathered, ami within 10 or 20 minutes the flavour, colour, juices and vitamins are imprisoned indefinitely. Years later they ran be thawed and their freshness will remain. Mr S. W. Smedley, who is introducing the process to Britain—he is building a large freezing plant at Wisbech. Cambridgeshire—told me: "Every fruit and vegetable which Britain grows can be frosted—onions as easily as strawberries, apples as simply as mint." The freezing demands a new tech nique of distribution. It is proposed to instal ‘:frosted food cabinets" in instal “ frosted food cabinets ’’ in ished daily by refrigerated service vans. The housewife will receive the fruil and vegetables fresh, the thawing being done by the shopkeeper.