MEAT CAMPAIGN

Waikato Times, Volume 121, Issue 20270, 12 August 1937, Page 17

MEAT CAMPAIGN

IN DEPRESSED AREA. SUCCESSFUL EFFORTB. A campaign of publicity for New Zealand meat has met with great success in the depressed area of the Industrial north-east of England, now happily recovering some of its old prosperity. Four months were spent In the organisation, as the wide area included Tyneside, Wearslde, Teeslde and other districts covering approximately 4000 square miles, with a population of about 2,500,000. As in other efforts in which the New Zealand Meat Board’s English officers are experienced, the retail trade was brought Into active participation by means of several window-dressing competitions utilising New Zealand lamb and the board's display material; while the school children of many towns competed for prizes given for the best colouring of a New Zealand meat advertisement, all the competitors receiving an invitation to cinema theatres at Newcastle, North Shields and Middlesbrough, where New Zealand films were specially shown, the Juvenile guests numbering 3500. Butchers who entered the windowdressing competition •numbered’ no fewer than 200, and when the prizes were distributed, the High Commissioner for New Zealand (Mr W. J. Jordan), although he had only returned the previous day from Geneva, went to Newcastle to meet the representatives of the butchery trade and present prizes. He expressed himself as being delighted with the evidences of the publicity effort and pleased with the practical form of the campaign arranged by the New Zealand Meat Board. Special pages devoted to the attractions of the Dominion were published in a number of newspapers circulating in this densely populated dlstrlot, a feature of the campaign being a competition among retail butchers for a cash prize for the best advertisement of New Zealand lamb.