N.Z. PRODUCE.

Waikato Times, Volume 107, Issue 17980, 27 March 1930, Page 8

N.Z. PRODUCE.

FAULTY MARKETING. NEED FOR COMBINED EFFORT. Speaking on the subject of the marketing of New Zealand produce, Dr. Annett, of Matangi, who has just returned from Europe, said to a Waikato Times representative that differences between New Zealand supplies were the cause of loss of business. “Marketing,” said Dr. Annett,” is where we strike the weak position of the New Zealand dairy farmer. All along the line, on the farm, in factory production and management, and in shipment overesas, New Zealand at least holds her own with any other country in the world. When we come to the sales end of the programme, however, the whole fabric breaks down. “We have different, co-operative factories vieing with one another to obtain the best price on the London market, and the wonderful co-oper-ative effort here breaks down. Until the suppliers of Now Zealand can sink their differences, and go on to the market with all their produce in the hands of one selling organisation they will always be at the mercy of Tooley Street. This is the problem of New Zealand dairy farming which needs immediate solution. “New Zealand produce is gaining- a good name for itself on the British market, but unfortunately unfair practices, such as the sale of low quality Continental butter blended in England as Empire butter, tend' to give New Zealand produce a bad name.”