Page 4 Advertisements Column 3

Waikato Times, Volume XXXIX, Issue 3201, 31 December 1892, Page 4

Notices. N ABUSE. It is extremely common now-a-days to fii d uiany what are really advertisements pure mid simple served up to the public in the guise of attractively-written articles, usuidlv headed in some very taking mannei. This has been brought about 1)-. the fact that the old-fashioned style of" advertisement writing* will not, do much good to any but the newspapei or magszine proprietors. How often havs we all been drawn into careful perusal of some glowing account of hair-.ireath escape, interesting political essay, or something else calculated to arrest attention, to find at the end, alas ! that the article is nothing but what is vulgarly termed a patent medicine ' fake.' Readers are gradually becoming more and more wary,' and, woman-like, instinctively, •rlance at the conclusion of suspicious looking articles before reading ; but even then t.hey are sometimes tlecoyal into their pernxaU To assure oneself of the extent to which this system of advertisin" is now carried on, let the reader take up almost any newspaper and mark the paragraphs which are really news in the proper sense of the term, and thoße ■which arc in reality nothing but mere puffs. The reader will in the majority of instances find that nearly always there are about an equal number of each. If not exactly so, the advertisement division has it. But there is one form in which advertising in paragraph form is both interesting and certainly legitimate —that is, in such cases as where the goods advertised are introduced fairly in, say, an licconnt descriptive of mothode of manufacture, means by which adulterations or shams in manufacture and the like can be detected ; above all, particular care being taken to avoid any unpleasant or unjust remarks regarding the goods produced by opposition manufacturers. It is in such praiseworthy manner that Shart.and's Bakisg Powder is kept before readers of this journal, and will be so until every * one in the colony has tried a tin of the ' Moa ' brand, a trade mark which most happily if phonetically pronounces what will be the result if tried. More will be required most assuredly, and the readers of the advice regarding that important compound baking powder which is now found in every household where food, cakes and pastry are desired, will find themselves well possessed of some useful knowledge of -what they are in the habit of using. Why -with th» ' Moa ' brand even the traditionary newly wedded wife ■who is supposed in every instance to bring forward the traditionary cake of constitution most indigestible ; yes, eren she will produce a most delightful cake which will make her husband thence forward a decided unbeliever of the traditionary jokes regarding newly-weeded folk and even of the traditionary mother in-law. SKY O R "iTO. 24:" LAVENDER WATER,

JgROTHERS BREWERS, ALBEET iREWEIiY, Queen -.street, Auckland. WINE AND SPIRIT MERCHANTS, BOTTLERS & IMPORTERS, 43, QUEEN-STREET WHARF. PRIZE MEDALS AND AWARDS At following Exhibitions for our well-known ISTjLK AND BOTTLED ALE & STOUT. Sydney International Exhibition, 1879 Melbourne International Exhibition, ISSO-S1 New Zealand Industrial Exhibition, Wellington, ISSS New Zealand and South Seas Exhibition, Dunedin, 1889-90 In addition to above have lately been awarded at the I'asmanian Exhibition, Luunceston, 1891-92, FIVB FIRST AWARDS ron BULK, BOTTLED ALES AND STOUT, Also, " CHAMPIONSHIP " GOLD MEDAL OF AUSTRALASIA. Against all comers for BULK ALE. |yjANGAPIKO RIDING Public Notice. Notice is hereby given that the BRIDGE on the Paterangi-Innisfallen Road is UNSAFE FOR TRAFFIC. ALEX. ARMSTRONG, County Engineer. Kihikihi, 15th December, 1892. NEW QASH Q_ROCERY Karangahai'e Road, Auckland. JOHN MONTGOMERY (Formerly of Earleand Montgomery, and late with Gavin Wallace). Customers can rely ou our Goods being of the finest quality. I am selling at Wallace's prices, which defy competition. Price lists on application. Please note the address: JOHN MONTGOMERY, KARaNGAHAPE ROAD, Auckland. Assigned estate of william EARLE, Having PURCHASED this Old-Estab-lished and Well-known GROCERY and PROVISION BUSINESS, I beg to solicit the patronage of the Waikato settlers. Small profits and quick, returns being my motto, I can assure them the best value for their money.

tsr WRITE FOR PRICE LIST TF* Purchaser of Butter, Eggs, Cheese, &c., &c., &c. J. R PARKINSON, '2G5, Queen - street, Auckland. rnURF CLUB CIGARETTE 1 COUPONS, £10 PRIZE. The New Coupon is now oat on Auckland Cup, A.R.C. Hancicap, and Steeplechase. A coupon in every packet, with full instructions. Must bo sent iu on or before '22nd inst. HARRY' KLLISON Manufacturing Tobacconist and Sporting Commission Agent, a r r k r. a \ i).