Page 4 Advertisements Column 2

Waikato Times, Volume XXXIX, Issue 3193, 10 December 1892, Page 4

Notices. N A B U S K. It is extremely common now-a-days to fii d many what arc really advertisements pure ninl simple served up to the public in the guise of attractively-written articles, usually beaded in some very tak : ing maimei. ' This lias been brought about bj the fact that the old-fashioned style of ndvertiserrtent writing will not. do much good to any but the newspaoei or magazine proprietors, How often hava we all been drawn into careful perusal of some glowing account of hair-breath escape, interesting political essay, or something else calculated to arrest attention, to find at the end, alas ! that the article is nothing- but what is vnlirarly termed a patent medicine ' fake.' Readers are gradually becomiuif more and more wary, and, woman-like, instinctively, glance at the conclusion of suspicious looking articles before reading ; but even then they are sometimes ci/rni/eil into thcif pci'it-iuU To assure - oneself of the extent to which this system of adverrising is now carried on, let the render take up almost 11113' newspaper and mark the paragraphs which are really news in the proper pense of the term, and those which are in reality nothing but mere puffs. The reader will in the majority of instances find that nearly always there are about an equal number of each. If not exactly bo, the advertisement division has it. But there is one form in which advertising in paragraph form is both interesting and certainly legitimate-that is, in such cuses as where the goods advertised are introduced fairly in, say, an account descriptive of methods of manufacture, means by which adulterations or shams in manufacture and the like can be detected ; above all, particular care being taken to avoid any unpleasant or unjust remarks regarding the goods produced by opposition manufacturers It is in such praiseworthy manner that Shari,and's Bakimij Powder is kept before readers of this journal, and will be so until every 1 one in the colony has tried a tiu of the ' Moa ' brand, a trade mark which most happily if phonetically pronounces what will be the result if tried. More will be required most assuredly, and the readers of the advice regarding that important compound baking powder lyhich is now found in every household where food, cakes and pastry are desired, will find themselves well possessed of some useful knowledge of what they are in the babit of using. Why with the 'Moa ' brand even the traditionary newly wedded wife who is supposed in pvery instance to bring forward the traditionary cake of constitution most indigestible ; yes, even she will produce a most delightful cake which will make her husband thence forward a decided unbeliever of the traditionary jokes regarding newly-weeded folk and even of the traditionary mother in-law. S K 0 R "HO. 2-4" LAVENDER WATER. W. SOUTER&CO. SEEDSMEN, GRAIN, TIMBER, & ARTIFICIAL MANURE MERCHANTS, CAMBRIDGE AND OHAUPO, Prices quoted to all parts oi Waikato, or on trucks, Auckland. Sole Authorised Waikato Agents for SUTTON'S UNEQUALLED ROOT SEEDS gUT TON'S g WEDES Sutton's Crimson King Sutton'a Champion Purple Top Sutton's Purple Top Stubble Sutton's Hardy Purple Top Sutton's Hardy White Sutton's Corners Taunton Sutton's Greeo Top Yellow Suttou's East Lothian SUTTON'S yELLOW-FLESHED rpURNIPS. Sutton's Perfection Sutton's Favourite Sutton'a Purple Top Scotch, 01 Aberdeen Sutton'a Green Top Scotch, 01 Aberdeen Sutton'a Dales' Green Top Hybrid Sutton'a Fostertou Hybrid SUTTON'S

Yy HITE-FLESHED rjpURNIPS. Sutton's Imperial Green Globe Sutton's Devon Greystone,or Mottled Globe Sutton's Purple Top Mammoth Sutton's Pomeranian White Globe Sutton's Hardy Green Bound BEST ENGLISH RAPE, MUSTARD, RIBGRASS AND FESCUES. Agents for the Cambridge Holler Flour Mill's LION FLOUR, BRAN, SHARPS, NUTRITIA (Patent Decorticated Wheatmeal). KEMPTHORNE, PROSSER & CO.'S; N'.Z. DRUG COMPANY'S MANURES & GUANOS Ex store and ex ship. List prices. LAWES' SUPERPHOSPHATES, BONEDUSTS.SUPEPHOSPH ATES, GUANOS All Lines in Stock at advertised prices. Farm Implements (Catalogue Prices) McCormick's, Johnston's, Wood's, Reid and Gray's, Booth, Macdoimld and Co.'s, Wallace, Howard, Hornsby, P. and D. Duncan, Planet Jr. CHAMPION DRILLS. IMPROVED SHAKES MR ALEXANDER MACKIE, finding that his invention for the preserving of photographs in tombstones is much approved of by those who have seen it, has considered that it would be advantageous to obtain a patent for the same. He has therefore, applied for protection for the invention, and he is now prepared to execute orders for the insertion of photographs in tombstones JUST ARRIVED—From San Francisco, a large consignment of Bennett's Celebrated Bkii.liaxt Shine, most marvellous in results for cleaning brass, copper, silver plate, etc. ; also, Hennctt's Celebrated Diamond Polish, for cleaning mirrors and windows; makes them as clear a3 crystal. Can be bad in any quantities at F. WILLIAMS, Lower Queen-street, Auckland, sole agent for New Zealand. SELECT REGISTRY, Upper Queenstreet, Auckland (late Y.M.C.A. Buildings/—MISS McIvLvNZIB, Proprietress, respectfully informs employers and employees that she is prepared to book engagements. .Every care taken to satisfy her elicits.