Page 4 Advertisements Column 3

Waikato Times, Volume XXXIX, Issue 3178, 5 November 1892, Page 4

Notices. AN ABUSE. It is extremely common now-n-days to fii c>. many what are milly advertisements pure and'simple served up to the public in the tJHiHC of .ittrnctivoly-written articles, usually headed in some very taking marmot. ' Tin.- has been brought about b> the faet that, tlin old-fashioned Nlvlc of* Hrtvertivement writing will not ilo much good to any but the newspaper or niHgazfiio proprietors. How often havs we all been dmwu into careful perusal of some •-"■ lowin g, account of hiiirorcath escape,*" interesting political essay, or somithinir else calculated to arrest attention, to find at the end, alas ! that the article is nothing- bnt what is vulsrarly termed a patent medicine ' fake. . Readers are gradually becomiu«r more and more wary, and, woman-like, instinctively, <rlance at the conclusion of nuspicious looking articles before reading ; but even then they are sometimes decoyed into (heir perusal. To assure oneself of the extent to which this system of advertising, is now carried on, let the reider take up almost any newspaper and mark the paragrapbs which are reall/ news in the proper t-ense of the term, and those which are in reality nothing but mere puffs. The reader will in tbe majority of instances find that nearly always there are about au equal number of each. If not exactly so, the advertisement division has it. But there is one form in which advertising in parwgraph form is both interesting and certainly legitimate—that is, in such cases as where the goods advertised are introduced fairly in, say, an acconnt descriptive of methods of manufacture, means by which adulterations or shams in manufacture and the like can be detected ; above all, particular care being taken to avoid any unpleasant or unjust remarks regarding the goods produced by opposition manufasturers. It is in such praiseworthy manner that Shabland's Baking Powder is kept before readers of thie journal, and will be so until every one in the colony has tried a tin of the ' Moa ' brand, a trade mark which most happily if phonetically pronounces what will be the result if tried. More will be rf quired mo <t assuredly, and the readers of the advice regarding that important compound baking powder which ie now found in every household where food, cakes and pastry are desired, will find themselves well possessed of some useful knowledge of what they are in the habit of using. Why with the '..Moa ' brand even the traditionary newly wedded wife who is (supposed in pvery instance to bring forward the traditionary cake of constitution most indigestible ; yes, even she will produce a most delightful cake which will make her husband thence forward a decided unbeliever of the traditionary jokes regarding newly-weeded folk and even of the traditionary mother iu-law. A S K Jl O R

"£TO. 24=" LAVENDER WATER. W.SOUTER&CO. SEEDSMEN, GRAIN, TIMBER, & ARTIFICIAL MANURE MERCHANTS, CAMBRIDGE AND OHAUPO, BEG to announce that they have PURCHASED the Ohaupo Business of Messrs W. J. Hurst and Co., and that full Stocks will be held both at Combridge and Ohaupo. @- Prices quoted to all parts of "WaikaTO, or on trucks, Auckland. Sole Authorised Waikato Agents for SUTTON'S UNEQUALLED ROOT SEEDS SUTTON'S HARDIEST CLOVER SEEDS POVERTY BAY RYEGRASS CANTERBURY RYEGRASS AKAROA COCKSFOOT TARANAKI COCKSFOOT BEST ENGLISH RAPE, MUSTARD, RIBGRASS ANDJ-ESOUES. Aceuts for the Cambridge Roller Flour Mill's LION FLOUR, BRAN, SHARPS, NUIRITIA (Patent Decorticated Wheatmeal). KEMPTHORNE, PROSSER & CO.'S N.Z. DRUG COMPANY'S MANURES & GUANOS Ex store and ex ship.- List prices. LAWES' SUPERPHOSPHATES, BONEDUSTS.SUPEPHOSPPATES, GUANOS All Lines in Stock at advertised prices. TIMBER, POSTS, GATES, WIRE FENCING ROLLERS, GALVANISED IRON, TANKS, RIDGING, SPOUTING, NAILS. AND STAPLES. Farm Implements (Catalogue Prices) McConnick's, Johnston's, Wood's, Reid and Gray's, Booth, Macdonald and Co. s, Wallace, Howard, Hornsby, P. and l>. Duncan, Planet Jr.

CHAMPION DRILLS. IMPEOYED SHARES Oils, Lime, Sheep Salt, Dairy Salt. Bricks, Drain Pipes. OONEDUST! T> ONE DUST JCE The undersigned has for sale Ellis well-known and justly-celebrated brand of Newcastle BONEDUST, which is superior to anything in the market. Quality guaranteed. Iα lots to suit pure chasers. Copy of Colonial Analyst's Report sent on application. M. V. HURLEY, Auckland, Sole Agent for New Zealand. Telephone No. 142. AB. WRIGHT & SONS, Receiving, • Forwarding, and Express Agency, Queen-street Wharf, Auckland. —Furniture carefully removed ; shipping and Customs work attended to. N.B.— Orders left at the residence, Pitt-street, will receive prompt attention. \ LL IVrsons found TRESPASSING J~\ with, dog or gun on the Matamata l£s'.;itu will be L'ROSI'X'UTED. 11. .f. K(VLLENDER, Manager