Page 3 Advertisements Column 1

Waikato Times, Volume XXXIX, Issue 3177, 3 November 1892, Page 3

Notices. AN ABUSE. It is extremely common now-a-days to flrd many what are really advertisements pure find simple served up to the pnbhc in the guise of attractively-written articles, usually headed in some very taking mannot. 'This has been brought about bj the fact that tlio old-fashioned style of" advertisement writing will not do much good to any but the newspaper or magazine proprietors. How often havs we all been drawn into careful perusal of some glowing account of hair-jroatn escape, interesting political essoy, or something else calculated to arrest attention, to find at the end, alas ! that the article is nothing but what is vulgarly termed a patent medicine ' fake.' Readers are °radually becoming more and more wary/ , and, woman-like, instinctively, Hance at the conclusion of suspicion-! rooking articles before reading ; but even then they are sometimes decoyed into their perusal. To assure oneself of the extent to which tins system of advertising is now carried on, let the reader take up almost any newspaper and mark the paragraphs which are really news in the proper sense of the term, and those which are in mnlity nothing but mere puffs. The reader will in the majority of instances find that nearly always there are about an equal number of each. It net exactly so, the advertisement division has it. But there is otie form in which advertising in paragraph form is both interesting and certainly legitimate-that is, in such cases a l * where the goods advertised arc introduced fairly in, say, an acoonnt descriptive of methods of manufacture, menns by which adulterations or shams in manufacture and the like can be detected ; ibove (ill, particular care being taken to avoid any unpleasant or unjust remarks reirardinir the good 3 produced by opposition manufacturers It is in such praiseworthy manner that ShahT/AND's Bakiso Powder is kept before readers of this iourml, and will be so until every , one in the colony h.is tried a tin of Inn ' Moa ' brand, a trado mark wliich most happily if phonetically pronounces what will be the result if tried. More will be required most assuredly, and the renders of tho advice regarding that important compound baking powder which is now fonnd in every household where food, cakes and pastry are desired, will find themselves well possessed of some useful knowledge of what they aro in the babit of using." Why with the 'JMoa ' brand even the traditionary newly wedded wife who is supposed in pvery instance to bring forward the traditionary cake of constitution most indigestible ; yes, even she will produce a most delightful cake which will make her husband thence forward a de-ridel unbeliever of the traditionary jokes rcaardinf; newly-weeded folk and even of the traditionary mother in-law.

S K p O R "£TO. 24r" LAVENDER WATER. " rr\EK SHOP AND SHOP ASSIST--1 ANTS ACT, 135)2." In response to a requisition from the business people of Hamilton, Ngarua wahia and Hnntly. I hereby convene a PDBLIC MERITING of those interested, to be held at the Council Chambers, Hamilton, on FRIDAY, November 4th instant, at 7-30 p m., to consider the questiou of a General Half-holiday. ISAAC COATES, Mayor of Hamilton. DAGLAN COUNTY. TENDERS will be received until noon of WEDNESDAY, 23rd November, 1592, for the LEASE of Sub-section 16 of Section 11, Raglan Harbour Reserve, fora term of 20 years, from Ist August, 1592 Tenders to be addressed Chairman, and marked " Tender for lease of Section 16," outside envelope. One year's rent to accompany tender. W. I. CONRADI, County Clerk. Raglan, 2-Uh October, 1592. _____ T)OROUGH OF CAMBRIDGE. Extraordinary Vacancy. ELECTION oTcOUNCILLOR. It is hereby notified that the votes re corded at the ELECTION of Conncillo f 3r the Borough of Cambridge, helc this day. wore as f°" ows :— Peikce, James Kixo ... 45 Gemmill, Thomas 10 I hereby declare Mr Pcircn to hav bnen duly elected Councillor for th Borougli of Cambridge. iHOS. HARTLY, Returning Officer, Borough of Cambridge. Town Clerk's Olfice, Ist November, ISO-.