A PRETTY CONCEIT.

Wairarapa Daily Times, Volume XV, Issue 476, 23 April 1894, Page 3

A PRETTY CONCEIT.

The enormous sales ot the Waterbury have led firms who do not care'or a steady turnover at a legitimate profit to explore tlio purlieus of the Continentfor cheap, inferior " tickers"—•« do not call them watches—will, which to 'run tlio Wntorbury.' These possess one virtue only—that of showing the dealer a return of some 150 per cent, on Ins outlay. That they should keep time is a matter ot no moment, eo long as they resemble tho Waterbury in outward appearance, style ot casing, etc, with sufficient closeness to deceive a careless or unwary purchaser, Finns doing this often say to us "What do wo care; we can make five shillings a watch, more on them then wo can on yours; and as to keeping time, well, our troubles about that," Buyers requiring reliable watches can trust the Waterbury, and the public requiring the correct time sboaU see that they get it. The gents'or ladies' Waterbury, gold filled or in sterling silver, aro handsome, inexpensive, and durable; whilst the nickel varieties aro so weU known that thoy reqaire ro lurthcr recommendation, It is a pretty conceit for hero and there a stray trailer to think bis imports of the "Nebuchadnezzar," tho " Millcmum," the " Gonbting," or somo other specially titled monstrosity, has any effect on tho Waterbury market, whilst for every watch he nervously orders over one hundred Waterburys are alway? afloat for New. Zealand. Tbo teal strength of the Waterbury lies in its absolute reliability, in other words its absolute refusal to keep anything but the corieot time, We sometimes seo" tickers"-we still bar them any other title-offered for sale which aro really wonderful combinations, They not only, exhibit tho whoio of tho celestial bodies on their facts, but keep time, or profess to,teli you the state of tho money market, tho amount of any particulal member's indebtedness at Bellamy's, and tho namo of tho next Bank to reconstruct in Australia. The Waterbury does not do this, _lt simply keeps correct timo and coes on doing so,