SCIENTIFIC ADVERTISING.

Wairarapa Daily Times, Volume XII, Issue 3855, 11 July 1891, Page 2

SCIENTIFIC ADVERTISING.

Many of the theories entertained by unsophisticated minds upon this subject, the greater part of them being wide of the mark as to its policy, influence and advantages. Modern advertising has become so much a scientific pursuit that the old conditions are altogether changed, not merely elaborated and systemised, but laid down on a newly devised basis, upon which is raised a superstructure at once elegant and impressive. A simple announcement in as few words as possible (to save expense) regarding some article of ordinary economical value and domestic use, i 3 now scarcely regarded by the purchasing public. To be effective and arrest attention nowadays, the article must possess some advantages hitherto not specifically attributed to it, which may reter either to the quality or the quantity ; and the display of these new principles in conspicuous and attractive character of the printers' or lithographers' art 3, constitute one very marked Alteration in modern advertising. This leads to the point regarding peculiarities in the styles practised by different houses; while some are altogether pictorial illustrations, others will follow by a happy medium between the lithographic and plain typographical arts. One celebrated patent medicine company have long adopted the paragraph style of newspaper advertising, whereby the article under consideration is covertly and adroitly introduced by a happy allusion to some topic of the day or hour, finally securing the design intended by the writer in the climax. This system possesses only one drawback in the case of a reader who is antagonistic to the views put forth, which may produce an anathema upon the author of the dissimulation. But the great secret in extensive and sucoesS' ful advertising lies in the fact thai the article set forth for the admiratior of the people viust be a reallg gooc thing in itself, not a one-bottle remedi , for every disease; and it has alwayi , withstood the test of time and ob i tained the confidence of a large pro , portion of the community, so mucl ' the better its chance of , attracting the notice of genera . readers. Upon these premises w \ venture to name as the objects worth; ', of wide-world advertising Warner' Safe Cure for liver and urinar [ diseases. Warner's Safe Diabete , Cure, Warner's Safe Rheumatic Cure 3 Warner's Safe Pills, the only knowi I specifics for the several complaint B for which they are indicated. Th following is the latest certificate re ceived from a patient cured of die a betes:—" Camden, N.S.W., May 11 1 1891—It giyes me great pleasure i 0 testifying to the great benefit I d ,„\,„;i f*,-..v. fUn nan nf vniir Raffi D'li

betes Cure. I suffered for years with 1 sugar diabetes, and was brought very « low iii consequence. Having lost [ sevetal pounds of flesh I had not i sufficient strength to walk across the t yard. My excessive thirst was almost J unbearable, great weakness and pains I down my legs, aHd my urine contained ' a very large amount of sugar. I was , told I could not possibly recover. I < would not have cared to live but for ; my wife and family. I tried many t remedies and consulted several doc- ' tors to no benefit. I was persuaded < igainst my will, to try Warner's ; "Safe"Diabetes Cure. I procured • a case, and commenced its use, and i continued to get better to the sur- ] prise of myself and friends. I am now able to go about my business as ' usual. (Signed) JAS JESSUP, i Station Manager for Hon. C. Danger, M. L. A."